TRANSFORMATION OF COMMUNICATION CULTURE AND INTERACTION IN HEALTHCARE

Abstract

The widespread use of information and communication technologies significantly influences the culture of communication across various spheres of life, including healthcare. This actualises the philosophical understanding of transformations in the culture of communication and interaction. The aim of the study is to provide a philosophical analysis of the causes behind the transformation of the culture of communication and interaction in the context of contemporary challenges of the twenty-first century—particularly informatization and globalization – as manifested in the healthcare sector. Research methods. To achieve the aim, the study employs cultural-historical and socio-cultural methodological approaches, the principles of systematicity and complementarity, methods of logical and cultural-semantic analysis, along with other general scientific research methods. Research results. It is proved, that digitalization of the healthcare sector has both positive consequences—when citizens' access to necessary information increases—and negative consequences—when communication between a doctor and a patient is disrupted due to the uncritical attitude of patients toward unverified information received from modern media sources. Discussion. Significant changes in modern healthcare interactions are also influenced by globalization processes. The Internet, as a driver of globalization, virtualizes healthcare communication, while international medical organizations—such as the World Health Organization, the World Medical Association, and the Council for International Organizations of Medical Sciences—play an increasingly prominent role. Conclusions. It is substantiated that modern technologies cross national and regional borders, contributing to the unification of the language of communication both at the international level and within national countries. This has a significant impact on the transformation of the norms of communication and interaction culture in the healthcare sector on a global scale