STUDY ON THE SENSIBILITY DESIGN OF RURAL TOURISM SOUVENIRS IN THE YELLOW RIVER BASIN
DOI:
https://doi.org/10.32782/2415-8151.2026.40.42Keywords:
tourism souvenirs, perceptual design, perceptual engineering, countryside, cultural heritageAbstract
The purpose is to sort out the characteristics of rural tourism souvenirs and the design method of perceptual engineering, to analyze the cultural Yellow River Basin, and to put forward the strategy of perceptual design of rural tourism souvenirs in the Yellow River Basin, which will help develop rural tourism souvenirs with tourism characteristics and regional characteristics. Methodology. Characteristics of rural tourism souvenirs, design methods, cultural imagery and design-related elements are analyzed through literature research method, case study method and cluster analysis method. Results. The research centers on the design of regional cultural souvenirs of rural tourism, design thinking and design practice by perceptual design method, based on the perceptual experience of consumers, excavating the souvenir design elements of regional culture, combining the consumer’s consumption demand and the cultural experience of rural tourism, converting the humanistic folklore of rural tourism and the regional culture, and providing for the development of the rural tourism souvenirs with tourism characteristics and regional characteristics. Countermeasures. Scientific novelty. This study explores the integration of Kansei Engineering with tourism souvenir design pathways. From the perspective of cultural imagery and using rural tourism souvenirs in the Yellow River Basin as the design carrier, it derives systematic affective design strategies based on the cultural imagery-design element correlation model, providing theoretical paradigms for the digital transformation of cultural heritage. Practical relevance. Through the research on the design path and countermeasures of rural tourism souvenirs in the Yellow River Basin, a set of more scientific, accurate and suitable design methods are proposed to assist designers to better complete the whole process of souvenir design. Abstract features are converted into concrete data as a reference to guide the design practice, which is conducive to guiding the design of products that meet the expectations of consumers and effectively elicit cultural identity, thus enhancing product competitiveness.
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