TRANSFORMATION OF FINE ART AND DESIGN IN THE DIGITAL AGE (ON THE EXAMPLE OF MORI BUILDING DIGITAL ART MUSEUM: TEAMLAB BORDERLESS)

Abstract

To investigate the transformation of fine art and design under the influence of digital technologies of the early 21st century, with particular focus on the experience of Mori Building Digital Art Museum: teamLab Borderless as an example of integration of traditional artistic principles with contemporary multimedia tools. To determine the role of academic art training in shaping new models of artistic creativity. Methodology. The study employs comparative analysis of traditional and digital forms of artistic practice, structural-functional analysis of museum space and immersive installations, and the method of visual analysis of interactive works by the teamLab collective. The research utilizes systematization and generalization of theoretical sources and empirical observation of digital museum exhibitions. Results. It has been established that digital technologies have created new forms of artistic expression – from digital painting and generative art to immersive installations using VR/AR. It has been proven that academic art school (drawing, painting, composition) retains fundamental importance in the context of digitalization. Using the example of Mori Building Digital Art Museum: teamLab Borderless, it has been demonstrated how 520 computers and 470 projectors create a space where artworks freely move between halls, responding to viewers in real time. Scientific novelty. For the first time in Ukrainian art studies, a comprehensive analysis of Mori Building Digital Art Museum: teamLab Borderless and teamLab Planets has been conducted as a model of transformation of museum space and viewer experience. The mechanisms of interaction between traditional artistic principles and digital technologies in the context of immersive art have been identified. Practical relevance. The results can be used in training specialists in fine art and design, in developing courses in digital art and museum practice. The conclusions serve as a methodological basis for designing immersive exhibitions in Ukraine and for integrating digital tools into higher art education programs. Keywords: fine art, digital art, graphic design, digital technologies, visual culture, multimedia art, teamLab, immersive art, interactive installation, museum space, digital painting, virtual reality, augmented reality, sculpture.