PSYCHOLOGY OF COLOR IN INTERIOR 3D VISUALIZATION OF A THEMED VENUE: A CASE STUDY OF A SUSHI BAR

Abstract

This article examines the problem of the psychological impact of color in interior 3D visualization of thematic catering establishments using the example of a sushi bar. Color in interior design plays an important role, as it directly affects the emotional state of visitors, their mood, appetite and general perception of space. In today’s conditions of active development of digital technologies, 3D visualization becomes an effective design tool that allows you to assess in advance the future appearance of the interior and its psychological impact on the consumer. The use of color psychology in thematic establishments is especially relevant, where the visual environment should emphasize the concept of the kitchen and form a recognizable image of the establishment. Purpose. Determining the feasibility of using warm, cold and neutral shades to create a comfortable and attractive space of a sushi bar. Methodology. The source base of the study is: scientific publications on the theory of design and color psychology; professional articles on interior design; analytical materials devoted to the influence of color on a person’s emotional state. The following methods were used in the research process: analysis and systematization of scientific sources; generalization of theoretical provisions on the psychology of color; comparative analysis of the psychological properties of different colors; theoretical modeling of their influence on the perception of interior space. The research is of a theoretical and practical nature and is aimed at substantiating the feasibility of using color as a means of forming emotional and psychological comfort in interior design. Results. It was found that warm colors (red, yellow, pink, crimson) contribute to stimulating appetite and are associated with key sushi bar products, in particular red fish. Cold shades (green, emerald, blue) emphasize freshness, naturalness and connection with the marine theme. Neutral colors (white and black) provide visual balance, purity and integrity of space. The scientific novelty lies in the complex combination of color psychology with interior 3D visualization in the context of designing a thematic sushi bar, which allows us to consider color as a tool of emotional influence even at the stage of digital modeling. The practical relevance of the work lies in the possibility of using the obtained results in the design of interiors of public catering establishments and optimizing the work of the designer