Transformation of Journalism and Advertising under the Influence of New Technologies: International Experience in the Context of Modern Trends in the Information World

Authors

  • Nikolay Losinsky National Aviation University

Keywords:

New technologies, journalism transformation, digitalisation experience, information space, content personalisation, interactive advertising campaigns

Abstract

The report analyzes the impact of the latest technologies on the transformation of journalism and advertising, examines international experience in implementing digitalization, artificial intelligence, programmatic advertising, and influencer marketing. It also describes current trends that are changing the information space, such as content personalization and interactive advertising campaigns.

Additional Files

Published

2025-03-28

Issue

2024: XI Всесвітній конгрес “Авіація в XXI столітті” – “Безпека в авіації та космічні технології”

Section

The Transformation of Journalism and Advertising in the Context of Informatization the World