VISUAL AND GRAPHIC INTERPRETATIONS OF FASHIONABLE COSTUMES

Abstract

This article examines the visual and graphic interpretations of fashion garments as a key tool for shaping artistic expressiveness in contemporary fashion design. The interconnection between the artistic image and graphic means of form creation, which determine the aesthetic and compositional characteristics of the costume, is analyzed. The role of graphic elements – line, silhouette, rhythm, proportions, texture, and decorative accents – in creating a holistic visual concept of the design product is examined. Particular attention is paid to the interpretation of sources of creative inspiration – natural forms, architectural structures, cultural symbols, and artistic styles – which are transformed into design solutions through techniques of stylization, generalization, and graphic transformation of form. Using examples of works by contemporary Ukrainian and international designers, the practical application of graphic interpretations in the creation of fashion collections is explored, where the garment serves not only as a functional object but also as a means of artistic communication. The purpose of the study is to identify the characteristics of figurative-graphic interpretations of the fashion costume and to determine the role of graphic means of form creation in the creation of an artistic image. The research methodology is based on the use of methods of analysis and synthesis, as well as comparative and content analysis of academic sources and professional fashion publications. A visual analysis of design collections allowed us to trace the transformation of artistic images into the graphic structure of the costume, while a historical-cultural approach helped identify the interconnection between fashion, art, architecture, and cultural symbols. Results. The study found that figurative-graphic interpretations are a key means of shaping the artistic concept of contemporary fashion. The use of graphic elements – lines, silhouettes, rhythm, proportions, and compositional accents – contributes to the creation of expressive design images and the development of a collection’s individual style. The scientific novelty lies in the systematization of graphic principles of costume design and the determination of their role in transforming sources of creative inspiration into design solutions. The practical relevance of the study lies in the possibility of using its results in clothing design and in the educational process of design specialties.